Delivering competitive performance and ensuring offerings are relevent to customer expectations is crucial, said REST Industry Super on launching its new app for assisting with investor decision making.
The launch of the REST App comes off the back of REST Core Strategy’s positive long-term performance, as measured by SuperRatings. According to FE Analytics, the fund had first quartile annualised returns over three years and one year of 7.66 per cent and 11.85 per cent respectively.
The app could be used by members to allow accessibility to fund information and would utilise LivePerson’s technology for its real time messaging function.
REST chief operating officer, Andrew Howard said the push for more technology-based offerings had been driven in large part by the upswing of customers under 30.
“Providing a 24/7 user experience is key to helping members take ownership of their superannuation,” he said.
“By providing enhanced visibility of our members’ accounts and offering greater access to rewards and incentives via our app, our members are empowered to play a more active role in planning for their future.”
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