TelstraSuper has launched a new website as part of its rebrand to reflect the company's efforts in innovation.
The firm said optimising brand identity in the evolving digital landscape was key to maintaining a secure market placement.
TelstraSuper executive general manager, Jean-Luc Ambrosi, said: "The visual identity maintains the heritage of the brand whilst reflecting the funds innovative approach and commitment to helping members build a financially secure future".
"We've simplified the content, making it shorter, sharper and ultimately more relevant and user friendly. It is now easier for members to find what they need and engage with their super," he said.
Ambrosi said the new website would be a "key pillar" of the fund's evolution, which had over $18 billion of funds at 31 December last year.
"The new website is designed to make it quicker and easier for our members to connect with their super online," he said.
"The changes unveiled today are just the tip of the iceberg."