AIA and Sunsuper reduces claim complexity

Sunsuper and their key insurance partner, AIA Australia, have reduced the complexity of insurance claims through streamlining the process.

The eClaims initiative will allow fund members, doctors, and employers to lodge, review, manage, and provide information for life insurance claims online.

AIA said it would reduce the amount of paperwork required in claims, enable quicker payments, and would help identify relevant return to work and rehabilitation services for members.

Sunsuper's manager for member benefits, Amalie White, said the aim was to make the process easier.

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"We know that members are more likely to seek outside of the fund, such as engaging lawyers, when they find the process too complex and overwhelming," White said.

"The launch of eClaims is a big step toward addressing that complexity."

AIA Australia chief group insurance officer, Stephanie Phillips, said the initiative was part of a broader initiative for the insurer, with the aim of intervening in claims earlier, streamlining claims processes, and moving to an online platform for all of its key partners.

"The benefits this will provide…[include] improved decision times on claims, and smarter requirements gathering which will cut down processing delays," she said.