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ING boosts SMSF strategy
Self-managed superannuation funds (SMSFs) may have been seen as the primary domain of accountants but ING is backing its wholly-owned subsidiary, Super Concepts, in adopting a strategy aimed at targeting financial planners.
The strategy has been unveiled by ING chief executive Paul Bedbrook, who said that while there was a common perception that do-it-yourself investors preferred direct investments, recent research had revealed an emerging trend towards managed funds.
“This growing acceptance of managed funds represents an excellent opportunity for financial advisers, who understand the value of managed funds, to grow their businesses through SMSF business,” he said.
Bedbrook said that Super Concepts had over 20 years’ experience in the administration and management of SMSFs and was ideally placed with respect to the market.
“The broad plan is to leverage Super Concepts into major financial planning networks, and to continue to strengthen the existing solid relationships with accountants and direct clients,” he said.
AUTHOR
Mike Taylor
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