The need for employers to nominate a default fund under the new choice regime has worked to the advantage of a number of major industry superannuation funds.
CARE Super recently announced that it had registered a 72 per cent increase in employers joining the fund between April and August, compared with the same period last year, with the fund’s chief executive, , attributing the upturn to the impact of choice.
Lander released comparative data detailing the impact of choice, which not only revealed the 72 per cent increase in the number of employers joining the fund, but also a 79.5 per cent increase in rollovers received, a 45 per cent increase in members actioning a roll-in, and a 114 per cent increase in visits to the fund’s website.
She said that CARE Super had initiated a number of communication strategies in the lead-up to choice aimed at retaining existing members and attracting new participants, which had focused on professional service firms and companies whose employees were primarily involved in professional, administrative and service roles.
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