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ASFA awards recognise member engagement
The Association of Superannuation Funds of Australia (ASFA) has recognised superannuation funds for producing campaigns that improve member engagement at the sixth annual ASFA Communications Awards held in Melbourne last week.
12 campaigns were awarded across six categories, and were judged by panels of marketing and communication professionals across the super industry, according to ASFA.
Campaigns were recognised for raising awareness around topics such as member benefits and missing tax file numbers, or for innovation or campaign integration. Winners included AMP, HOSTPLUS, AustralianSuper and GESB.
“ASFA research tells us that members are more engaged than ever with their superannuation and that is due, in no small part, to the excellence we continue to see in marketing and communications campaigns,” said ASFA chief executive Pauline Vamos.
The awards recognise excellence in member and industry communication and help raise the overall standard by identifying best practice, Vamos said.
“I am delighted with the level of industry participation in the awards. This year we’ve had representation from all sectors of the industry, including many first-time entrants.”
AUTHOR
Mike Taylor
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