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AUSCOAL introduces online education tool
AUSCOAL Super is looking to step up its member education and advice program by linking to an online financial education platform in partnership with financial education company innergi.
AUSCOAL Super chief executive Bruce Watson said that by including interactive and personalised information, it was easier to engage those with less interest in personal finance.
"In innergi we found a highly compatible and passionate partner who can engage our members through personalised, well designed online financial content that draws heavily on adult learning techniques and behavioural economics," he said.
The platform will convey information through video, e-news, online modules, quizzes and competitions.
Innergi co-founder Robert Skinner said the firm intends to partner with a limited number of super funds in order to provide clients with a level of differentiation as well as proactive service and support.
"We believe super funds are the right channel as they have the membership size that will allow us to offer a learning platform to a lot of people, which is a sensible, cost-effective way to deliver our services," he said.
One of the key tools within the platform is a personality quiz that equates members to animals such as monkeys, owls or dolphins based on their answers to questions and then helps to determine the best way to approach and educate and advise members through their relevant distinct attributes, Skinner said.
The innergi tool will be on display at the Association of Superannuation Funds of Australia (ASFA) conference in Adelaide next week.
AUTHOR
Mike Taylor
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