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Communications winners
TelstraSuper and REST emerged as major winners in the 2005 Association of Superannuation Funds Australia Communications Awards, announced in Sydney last month.
The awards were based not only on the creativity of campaigns, but on the research and strategy behind them, together with the proven outcomes.
The recipients of the excellence awards were:
* Telstra Super — Excellence Award in Reporting Communication for their Annual Report to members 2003-04.
* REST Superannuation — Excellence Award in Purpose Communication for their member rollover campaign and brochure.
Merit Awards in Purpose Communication were given to:
* FuturePlus Services for Your toll-free retirement roadmap Highway 58.
* ARF (Australian Retirement Fund) for the Are you ready for choice? education campaign.
* Government Employees Superannuation Board for their personalised rollover statements.
And a Merit Award in Investor Communication was given to:
Navigator, for their superintelligence magazine.
AUTHOR
Mike Taylor
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