(December-2003) APF takes user-friendly name
The Australian Preservation Fund (APF) has changed its name to Australia’s Unclaimed Super Fund (AUSfund), to better reflect what it does.
Executive Officer David Haynes says the Australian Prudential Regulation Authority has amended APF’s instrument of approval to give effect to its new name.
He says: “In the course of focus group tests it became clear that members and other Australians did not understand what a preservation fund or an eligible rollover fund was. We tested for various forms of names and people resonated strongly with that of unclaimed super.”
AUSfund, which acts as a holding fund for super funds that have lost track of their members, will run a campaign later this year to raise awareness about unclaimed super, using a host of media channels including outdoor and cinema advertising.
In conjunction with the Coles Myer group, advertising on Farmland milk cartons will run for three months starting from mid-September.
Haynes says: “The message is that people might have money in AUSfund and that it is both free and easy to consolidate that money with what they might hold in active super fund accounts.”
AUTHOR
Zilla Efrat
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