Earning $200,000 – thought about an industry fund?
Australia’s industry superannuation funds are about to initiate another round of television advertising.
Industry Fund Services announced today that the new campaign would begin from this Sunday, and be based on the ‘compare the pair’ model, which was the basis of the funds’ campaign launched ahead of the implementation of choice of superannuation fund.
The difference in the new advertising is that it will also be targeting high-net-worth individuals, with the advertisements portraying two 40-year-old executives both earning $200,000 a year.
The executive chair of IFS, Garry Weaven, said the advertising would promote individual Industry Super Fund brands, so Australians who hadn’t invested in industry funds could seriously consider them as an option.
AUTHOR
Mike Taylor
Recommended for you
The Actuaries Institute has released a framework to help super funds deliver affordable guidance and advice to millions approaching retirement.
Labor’s finance minister has dismissed claims the government directs super fund investments after questions over Australia’s new US deal.
Australia’s average superannuation balance has climbed to a record high, with women’s savings share rising and reliance on the age pension falling.
APRA has softened several governance reform proposals following extensive consultation with banks, insurers, and super funds across Australia.
TOP PERFORMING FUNDS
ACS FIXED INT - AUSTRALIA/GLOBAL BOND
Fund name
3y(%)pa
1
DomaCom DFS Mortgage
215.17 3 y p.a(%)
2
Loftus Peak Global Disruption Fund Hedged
118.15 3 y p.a(%)
3
Global X 21Shares Bitcoin ETF
75.00 3 y p.a(%)
4
UBS Solactive Global Pure Gold Miners UCITS ETF Dis USD
61.11 3 y p.a(%)
5
Global X Ultra Long Nasdaq 100 Complex ETF
60.93 3 y p.a(%)
