POWERED BY MOMENTUM MEDIA
EquipSuper drops 'super' in rebrand
EquipSuper has dropped half its name in a rebrand designed to reflect the fund's ambition and purpose, according to chief executive Danielle Press.
The newly branded Equip has dropped 'Super' to better position itself as a service provider of a range of financial services including pensions, education and advice.
Equip chief executive Danielle Press said the fund was poised to evolve and pursue growth in its employer and member base.
"We will do this by a combination of activating our existing members, expanding our relationships and business with existing employers, and extending our reach into sectors that are attractive to us," she said.
The fund has also refreshed its educational material and will now focus on ensuring members aged 20 to 80 receive consistent messaging and information through Equip's education and advice programs.
Equip executive officer, strategic marketing and communications, Geoff Brooks said it would launch a new platform in January.
"We have been making very substantial investment in our data analytics capability in order to meet member demand for very targeted and relevant information," he said.
Brooks said the fund wanted to allocate its resources efficiently by measuring the effectiveness of its programs in strengthening the bond between Equip and its members.
Professionals Association Super is also in the midst of rebranding its four divisions under the one banner to present a united MySuper front.
AUTHOR
Staff Writer
Money Management staff writers are writers who contribute to the website from time to time. If you would like to discuss the content contained within this article please contact us.
Recommended for you
A major super fund has defended its use of private markets in a submission to ASIC, asserting that appropriate governance and information-sharing practices are present in both public and private markets.
A member body representing some prominent wealth managers is concerned super funds’ dominance is sidelining small companies in capital markets.
Earlier this month, several Australian superannuation funds fell victim to credential stuffing attacks, which saw a small number of members lose more than $500,000.
Small- to medium-sized funds have become collateral damage in an "imperfect" model for super industry levies, a financial institution has said.
TOP PERFORMING FUNDS
ACS FIXED INT - AUSTRALIA/GLOBAL BOND
Fund name
3y(%)pa
1
DomaCom DFS Mortgage
93.34 3 y p.a(%)
2
Global X GlobalX FANG+ ETF
37.15 3 y p.a(%)
3
GAM LSA Private Shares AU I
33.96 3 y p.a(%)
4
Fidante Credit Suisse Global Private Equity
29.68 3 y p.a(%)
5
Plato Global Alpha A
28.73 3 y p.a(%)
