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ESI Super members demand more online information
ESI Super has seen increased member demand for online information, with some members visiting the website up to four times a week.
ESI Super stated that the reasons lie in increased financial awareness and potential changes to superannuation legislation, and this has led to ESI Super bolstering its online communication capabilities.
A survey of more than 1,000 members revealed that members said they were visiting the ESI Super website 10 per cent more than they were two years ago, while some members visited the website up to 200 times a year (or three to four times a week). Nearly a third want their annual statements delivered electronically, an increase of 27 per cent compared to two years ago.
The survey revealed that the largest age group visiting the website was those between 50 and 64, followed by 35 to 49-year-olds.
Online information needs include pre-retirement planning, salary sacrificing, and choosing investment options.
“Time and again our feedback and research shows that our members are highly engaged,” said chief executive Robyn Petrou. “They’re not content to just sit back and receive a statement in the mail every now and then. They want to access accurate and detailed information about a variety of topics relevant to them at a time when they want it.”
But she added that members are still keen for personal interaction, and that education seminars about superannuation and financial planning matters were highly rated.
“Clearly, as we move ahead we need to ensure members have access to information through a mix of mediums — from seminars to the website,” said Petrou. “No one approach suits all.”
AUTHOR
Mike Taylor
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