POWERED BY MOMENTUM MEDIA
First State Super embraces new media and targets women
First State Super is continuing to target new media forms of member engagement as well as focusing on engagement of its female membership, which makes up around 68 per cent of the fund’s total member base, according to chief executive Michael Dwyer.
The fund’s Women and Super site, www.womenandsuper.com.au, was launched in September and has already had more than 11,000 visitors and isn’t restricted to just members, Dwyer said.
“There are gender specific ways of looking at saving for your retirement and the challenges, particularly in today’s world where marital status might change, you might have dependants, there are different scenarios,” Dwyer said.
Real testimonials from female members have been uploaded to the site and there are more on the way due to ongoing interest and contributions from members, according to First State Super’s marketing manager Karen Volpato.
Feedback from the fund’s female membership, a large proportion of which is made up of teachers and nurses, showed that among the main concerns were not having enough time between work and family commitments to read in depth information, and being daunted by complex information, she said.
In general female members wanted short, sharp, relevant pieces of information and the site attempts to provide that through its ‘Top five’ list presented on the home page featuring concise information on popular topics such as the gender gap and the difference $30 a week makes.
An iPhone app released in July has also had more than 11,000 downloads, and fund feedback suggests it is not just the younger members who are making use of it. A Supertips component was last week added to the app which also includes some of the most popular information from the website and allows members to check information such as unit prices and fund performance on the go.
The fund would continue to explore new ways of engaging with its membership, and was also looking forward to further exploring intra-fund advice, Dwyer said.
“We already run seminars focused on women’s needs and saving for retirement so they’ll be expanded as we go forward,” he added.
AUTHOR
Mike Taylor
Recommended for you
Morningstar expects the Reserve Bank will still make around three cuts in this cycle, bringing the cash rate to a neutral level of around 3 per cent.
Economists have tipped inflation to ease further, but any upside surprise in the June quarter CPI could derail the Reserve Bank’s plans.
Australians are losing millions weekly in unpaid super, yet payday super laws have not made it onto Parliament’s agenda.
First Nations Australians have faced systemic barriers accessing super, with rigid ID checks, poor service, and delays compounding inequality.
TOP PERFORMING FUNDS
ACS FIXED INT - AUSTRALIA/GLOBAL BOND
Fund name
3y(%)pa
1
DomaCom 465 Calder Road Calder
96.54 3 y p.a(%)
2
DomaCom DFS Mortgage
85.26 3 y p.a(%)
3
Global X 21Shares Bitcoin ETF
78.55 3 y p.a(%)
4
BetaShares Crypto Innovators ETF
50.39 3 y p.a(%)
5
Global X GlobalX FANG+ ETF
47.50 3 y p.a(%)
