A fund by any name

10 May 2007
| By Mike |

What do you call an industry superannuation fund with more than $20 billion in assets and representing one in every 10 working Australians?

The answer to that question will be announced tomorrow (Wednesday May 2, 2006), when the new name for the merged Australian Retirement and Superannuation Trust of Australia is unveiled.

There has been a good deal of speculation about the new name for the mega-fund, with many pundits predicting something such as STAR.

The man responsible for the distinctive BHP Billiton image, Richard Henderson, has developed the new name.

At the same time as announcing its new name, executives and board members of the fund will outline its broad strategy and objectives.

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