Fund engagement best via smartphones
To build superannuation fund engagement, an app has been developed to show live updated transactions into a core administration platform.
The app developed by super administrators Link Group will allow fund members to transact on the go and view their account balances.
Link Group's chief executive of information, digital and data services, Paul Gardiner, said the app was a response to demand by superannuation funds to enhance their interaction with members.
"Live mobile access is one of the key ways for funds to make superannuation more accessible on a daily basis, therefore encouraging more frequent member interactions and engagement," he said.
"Today's users expect to be able to access everything in the palm of their hand, including super fund account balances and transactions."
The app has been made available for clients of Link's fund administration division both as a white label product and a bespoke solution.
Gardiner said the development of the app was consistent with Link Group's aim of providing of a "tailored" user experience.
"With Australians becoming increasingly dependent on mobile technology, the smartphone is one of the best ways to engage with a superannuation fund member," he said.
"Our app [will] help funds engage with their members in real time and make superannuation more relevant in the member's daily life."
AUTHOR
Daniel Paperny
Daniel Paperny is a technology journalist for Cirrus Media, writing for financial services mastheads FST Media, Money Management and Super Review. Previously, Daniel was the editor of the Bondi View newspaper, focusing on investigative news reporting in current affairs, finance, sports and politics.
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