POWERED BY MOMENTUM MEDIA
Fund engagement best via smartphones
To build superannuation fund engagement, an app has been developed to show live updated transactions into a core administration platform.
The app developed by super administrators Link Group will allow fund members to transact on the go and view their account balances.
Link Group's chief executive of information, digital and data services, Paul Gardiner, said the app was a response to demand by superannuation funds to enhance their interaction with members.
"Live mobile access is one of the key ways for funds to make superannuation more accessible on a daily basis, therefore encouraging more frequent member interactions and engagement," he said.
"Today's users expect to be able to access everything in the palm of their hand, including super fund account balances and transactions."
The app has been made available for clients of Link's fund administration division both as a white label product and a bespoke solution.
Gardiner said the development of the app was consistent with Link Group's aim of providing of a "tailored" user experience.
"With Australians becoming increasingly dependent on mobile technology, the smartphone is one of the best ways to engage with a superannuation fund member," he said.
"Our app [will] help funds engage with their members in real time and make superannuation more relevant in the member's daily life."
AUTHOR
Daniel Paperny
Daniel Paperny is a technology journalist for Cirrus Media, writing for financial services mastheads FST Media, Money Management and Super Review. Previously, Daniel was the editor of the Bondi View newspaper, focusing on investigative news reporting in current affairs, finance, sports and politics.
Recommended for you
The two funds have announced the signing of a non-binding MOU to explore a potential merger.
The board must shift its focus from managing inflation to stimulating the economy with the trimmed mean inflation figure edging closer to the 2.5 per cent target, economists have said.
ASIC chair Joe Longo says superannuation trustees must do more to protect members from misconduct and high-risk schemes.
Super fund mergers are rising, but poor planning during successor fund transfers has left members and employers exposed to serious risks.
TOP PERFORMING FUNDS
ACS FIXED INT - AUSTRALIA/GLOBAL BOND
Fund name
3y(%)pa
1
DomaCom DFS Mortgage
88.01 3 y p.a(%)
2
Global X 21Shares Bitcoin ETF
72.60 3 y p.a(%)
3
Global X GlobalX FANG+ ETF
44.46 3 y p.a(%)
4
Pengana High Conviction Equities B
39.12 3 y p.a(%)
5
Pengana High Conviction Equities A
39.05 3 y p.a(%)
