Industry superannuation funds were guilty of hypocrisy when they attacked the vertically integrated nature of financial services companies, according to Fiducian head platform services, Patrick Jackson.
Jackson told the Fiducian annual conference on Friday that while industry funds had been attacking vertical integration for a long time, this overlooked the vertically-integrated nature of their own operations.
"Industry funds are as vertically-integrated as anyone else," he said.
Jackson also questioned the validity of the industry funds' advertising campaign, arguing that while they had been allowed to advertise to create scale, this had not necessarily been translated into lower fees for industry fund members.
"There advertising campaigns are pretty negative and I believe they are designed to kill off competitors," he said.
However Jackson said he believed attacks on business models were misconceived.
"The problem is really not business models," he said. "The problem resides in issues such as poor compliance, sales culture, poor administration and improper remuneration structures."
A member body representing some prominent wealth managers is concerned super funds’ dominance is sidelining small companies in capital markets.
Earlier this month, several Australian superannuation funds fell victim to credential stuffing attacks, which saw a small number of members lose more than $500,000.
Small- to medium-sized funds have become collateral damage in an "imperfect" model for super industry levies, a financial institution has said.
Big business has joined the chorus of opposition against the proposed Division 296 tax.