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(Mar-2005): Govt to commence choice campaign
The Federal Government will kick off the multi-million dollar awareness campaign surrounding choice of superannuation fund in April.
A spokesperson for the Australian Taxation Office (ATO) said the primary target for the campaign would initially be employers, with the campaign getting underway with the direct mailing of an information pack and copies of the choice form which they will be obliged to provide to all new employees.
The spokesperson said supporting press advertisements will be running in the major metropolitan daily newspapers and business magazines at the same time with a community awareness information campaign targeting employees commencing in the electronic media later in the month. This will take place before an intensive and extended period of advertising gets underway in June.
According to the spokeswoman a range of Federal Government agencies will be working closely to ensure the successful implementation of the campaign.
This would see the launching of a website dealing with choice and would contain input from both the ATO and the Australian Securities and Investments Commission, and it is to be hosted by Treasury.
Underpinning the advertising and information campaigns will be call centres set up in similar fashion to those which supported the implementation of the Goods and Services Tax.
AUTHOR
Mike Taylor
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