Online superannuation fund Max Super has appointed Financial Synergy to provide administration services.
As well as giving Max Super access to its administration software platform Acurity, the alliance means Financial Synergy will be responsible for investment reporting, call centre services and distribution of member communications.
According to Andrew Barlow, chief executive of Max Super, the partnership decision was made because of Financial Synergy’s industry experience, diverse client list and systems-based approach. It was also based on the companies’ shared philosophies regarding customer service and friendly ‘Max’ style.
“Financial Synergy is a dynamic Australian company and shares very similar business philosophies to maxsuper.com.au, so we are absolutely delighted about our relationship going forward,” Barlow said.
Financial Synergy managing director David Orford expressed similar enthusiasm at news of the decision: “Working with maxsuper.com.au presents an exciting opportunity for [us], as they are as determined as we are to deliver superior customer service.”
The Australian Prudential Regulation Authority (APRA) has placed superannuation front and centre in its 2025-26 Corporate Plan, signalling a period of intensified scrutiny over fund expenditure, governance and member outcomes.
Australian Retirement Trust (ART) has become a substantial shareholder in Tabcorp, taking a stake of just over five per cent in the gaming and wagering company.
AustralianSuper CEO Paul Schroder has said the fund will stay globally diversified but could tip more money into Australia if governments speed up decisions and provide clearer, long-term settings – warning any mandated local investment quota would be “a disaster”.
The Super Members Council (SMC) has called for streamlined super reporting to cut costs, boost investment flows, and strengthen retirement outcomes.