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MetLife launches text messaging
MetLife Insurance has upgraded its service offering with the introduction of a SMS message and reminder service.
The company's chief administrative officer, Tom Flood, said the initiative complemented MetLife's recently launched tele-underwriting and tele-assessment claims services.
He said the SMS messaging and reminder service was an initiative that provided an alternative method of contacting a member when the company needed to deliver an important message to them.
"People are busy, and communicating via text message is immediate and can be highly effective, resulting in a decrease in our cycle times," Flood said.
AUTHOR
Mike Taylor
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