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NGS Super turns to social media to boost member engagement
In an effort to build stronger relationships with existing and potential members, NGS Super has launched an integrated social media strategy that provides new channels for communication.
A promotional video (which is currently available on the superannuation fund’s website) shows NGS chief executive Anthony Rodwell-Ball and other staff members discussing their experiences working at the company, as well as their own plans for retirement.
“The popularity of social media has taught us that people like to be involved with companies they know and trust,” Rodwell-Ball said.
According to NGS, engagement with members can be increased if the nature of communication is relevant and timely.
As part of this social media approach, the fund has posted regular company updates for members via online videos, rather than a written report — the first of which was launched after an August board meeting.
The super fund also stated that they have plans to use social media sites such as Facebook, Twitter and YouTube to connect investors with a network of experts that will provide resources that will help them to manage their super accounts. A digital marketing coordinator has also been appointed to grow NGS’ involvement with social media channels.
Rodwell-Ball said the new approach in communicating with members will provide the super fund with feedback on the services and products that interest members, as well as those that do not.
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