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Prime Super and MetLife launch online member application
Prime Super and specialist life insurer MetLife have announced a new online insurance application for Prime Super members.
Developed by MetLife, the eApplication is designed to improve the member experience through the insurance application process by making it easier to apply for additional cover, according to Prime Super chief executive Lachlan Baird.
“The online application will provide members with a user friendly, secure and streamlined application process. Members will know on the spot whether their application has been successful and how much their increased level of cover will cost them,” Baird said.
MetLife chief executive Marc Lieberman said eApplications are underpinned by a strong underwriting rules engine that promotes straight-through-processing and provides clients with a customised experience.
The underwriting engine operates by Smart Underwriting, which provides reflexive questions where a ‘yes’ answer is provided and decision-making rules are able to make immediate decisions and advise the member of the outcome.
“Over 60 per cent of the traditional paper application was removed to ensure we only ask the questions needed to properly assess a member’s risk. The online application is one of the core elements of our etoolkit for clients,” Lieberman said.
AUTHOR
Mike Taylor
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