QSuper has been announced as Australia’s most recommended superannuation brand by the 2018 Superannuation Consumer Loyalty and Recommendation Study for the second year running, after recently opening its doors to anyone who wanted to become a member.
QSuper received the highest score of 35 per cent, far outstripping the next highest of negative three per cent. The industry as a whole was scored at an average of negative 12 per cent.
Almost half of QSuper’s respondents were promoters for the fund, which it said was “a testament to their consistent high performance across the board in an industry known for low customer involvement”.
Christopher Roberts, managing director of Engaged Strategy, which conducted the study, said QSuper’s result was particularly important given that 23 per cent of all respondents said they chose their super brand based on personal recommendations.
“What these results mean is that QSuper is in a stronger position than their competition to leverage the power of word-of-mouth to drive sustainable organisational growth. This is pivotal now everyone is able to join QSuper,” he said.
The study involved more than 1,700 participants who were surveyed using the Net Promoter Score framework alongside customer experience, loyalty and brand metrics.
Super funds have built on early financial year momentum, as growth funds deliver strong results driven by equities and resilient bonds.
The super fund has announced that Mark Rider will step down from his position of chief investment officer (CIO) after deciding to “semi-retire” from full-time work.
Rest has joined forces with alternative asset manager Blue Owl Capital, co-investing in a real estate trust, with the aim of capitalising on systemic changes in debt financing.
The Future Fund’s CIO Ben Samild has announced his resignation, with his deputy to assume the role of interim CIO.