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Sunsuper plans social media engagement
Sunsuper has launched a social media campaign aimed at engaging Gen X and Y members through Facebook.
The 'Dreams for a better world' campaign calls on members to submit altruistic 'dreams' through purpose-built website sunsuperdreams.com.au then attract votes through Facebook.
Three $5,000 grants will be awarded to the three entries with the most Facebook 'likes', and members who submit the winning entries will appear in a series of television commercials when the campaign is launched to the public on 1 April.
Sunsuper will then award an additional $5,000 grant each month until the end of July.
Sunsuper's general manager of marketing and communications, Teifi Whatley, said the campaign had been developed to target members under 40, who are traditionally harder for super funds to engage than older members.
"Our objectives with the campaign are three-pronged: to raise brand awareness and engage more meaningfully with our Gen X and Y members, as well as undertake something positive for the community as part of Sunsuper's overall dreams initiative," Whatley said.
"By generating a positive experience with the Sunsuper brand our aim is to continue to attract Gen X and Y members and then continue to engage and retain them as they move toward retirement."
Entrants and visitors to the site would also be encouraged to share dreams through Twitter and other social media, she said.
A similar competition had already been run for staff and the two winning dreams posted on the sunsuperdreams site.
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