POWERED BY MOMENTUM MEDIA
Three-way tie marks ASFA Communications Awards
AUSCOAL Superannuation, QSuper and Russell Investments were among the winners at the Association of Superannuation Fund's (ASFA's) 2009 Communications Awards, which recognised excellence in superannuation fund campaigns.
The awards were held in Sydney and attracted more than 50 entries across eight categories.
The excellence in member communication category was tied three ways between AUSCOAL Superannuation Fund for its 'Your Insurance is Changing for the Better' campaign, QSuper with its 'Age 50 Lifecycle Trigger' campaign and Russell Investments for its 'Russell SuperSolution Annual Member Statement'.
Addressing those in the super industry at the awards on campaigning, ASFA chief executive Pauline Vamos said "we need to make our brand resilient".
"We need to make it easy, relevant and be proactive," Vamos said.
Although simplicity was the key in getting the right message across to fund members, Vamos said it wasn't about "dumbing it down".
Other winners included BUSS(Q) Building Super and Super SA for best public relations campaign, IOOF in the PDS of the year category, and UniSuper and Sunsuper for the electronic campaign of the year award.
Two 'special awards' for super innovator of the year and integrated campaign of the year were won by Sunsuper for its 'Sunsuper on Track' program and GESB for its 'Some Worry About the Economy, Others Get Good Advice' campaign, respectively.
AUTHOR
Mike Taylor
Recommended for you
Rest Super remains “fully committed” to equities, even as it anticipates higher market volatility than experienced in previous decades.
Australian superannuation funds have again generated strong returns for FY25, with the median growth fund returning 10.5 per cent for the year, according to Chant West.
The US remains a standout destination for innovation and commercialisation, according to MLC Asset Management chief investment officer Dan Farmer.
Hostplus’ MySuper Balanced option delivered significantly stronger returns in 2024–25, bouncing back from the previous year when its cautious stance on listed markets came at a cost to members.
TOP PERFORMING FUNDS
ACS FIXED INT - AUSTRALIA/GLOBAL BOND
Fund name
3y(%)pa
1
DomaCom 465 Calder Road Calder
99.46 3 y p.a(%)
2
DomaCom DFS Mortgage
95.46 3 y p.a(%)
3
Global X 21Shares Bitcoin ETF
78.55 3 y p.a(%)
4
BetaShares Crypto Innovators ETF
50.39 3 y p.a(%)
5
Global X GlobalX FANG+ ETF
47.50 3 y p.a(%)
