Vision brand announced for Equipsuper/Vision Super

The $10 billion merged entity resulting from the union of Equipsuper and Vision Super will be launched under the Vision brand.

Vision chairman Rob Spence said the visual branding of the combined super fund would coincide with the completion of the merger.

"[The brand Vision] makes a clear statement about our confidence, optimism and determination to be a significant provider of superannuation and retirement benefits long into the future," Spence said.

Vision chief executive Danielle Press said the new branding and communications program would re-energise the merged entity.

"While we respect the 80-year heritage brought to our new fund, this merger is a call to action to set a new dynamic for the future," Press said.

Vision would embody a culture of "leaders not followers" and would deliver "outstanding results for members and employers in everything we do", Press said.

Teams from Equipsuper and Vision Super have already started to co-locate within the two premises. The integration of the two teams is expected to be completed by 1 March 2012, with successor fund transfer and the public brand launch taking place by June 2012.

Vision will have around $9.6 billion in assets and will service over 170,000 members.