REST Industry Super undergoes rebranding

REST Industry Super will now be known as Rest as part of a rebranding aimed at better reflecting the ways in which the fund communicates with its customers.

This major brand repositioning is the first undertaken since Rest was founded in 1988, and reflects the fund’s transformation, strategic direction and strong customer focus.

Rest interim chief executive officer Andrew Howard said the new brand was about the fund’s evolution and response to customer expectations and needs.

“We’ve listened to our customers and are continuing to refine our offering to meet the increased demand for brand experiences that are real, convenient and connected,” he said.

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“Rest’s new brand reflects the evolution in how we interact across a multitude of channels. These include our new and enhanced digital options like the Live Chat function on our website, interactive online member statements, and the Rest app with an industry-leading in-app messenger.”

As of April, members and employers can also expect to see a new logo and look that represents the fund’s transformation, Howard said.

“We’re excited to develop and implement innovative and intuitive tools to communicate with members as we enter this next phase of our journey. Members and employers can be assured of our commitment to keep them informed at every step of the way,” he said.

“A strong brand helps ensure we retain and attract members and provide them with the tools and advice to work together towards tomorrow.”