QSuper on top for recommendations

QSuper has been announced as Australia’s most recommended superannuation brand by the 2018 Superannuation Consumer Loyalty and Recommendation Study for the second year running, after recently opening its doors to anyone who wanted to become a member.

QSuper received the highest score of 35 per cent, far outstripping the next highest of negative three per cent. The industry as a whole was scored at an average of negative 12 per cent.

Almost half of QSuper’s respondents were promoters for the fund, which it said was “a testament to their consistent high performance across the board in an industry known for low customer involvement”.

Christopher Roberts, managing director of Engaged Strategy, which conducted the study, said QSuper’s result was particularly important given that 23 per cent of all respondents said they chose their super brand based on personal recommendations.

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“What these results mean is that QSuper is in a stronger position than their competition to leverage the power of word-of-mouth to drive sustainable organisational growth. This is pivotal now everyone is able to join QSuper,” he said.

The study involved more than 1,700 participants who were surveyed using the Net Promoter Score framework alongside customer experience, loyalty and brand metrics.