Rest has overhauled key parts of its leadership structure, installing new heads of data and tax as it looks to deepen capability and support a growing membership base.The appointments see Irina Chinenova take on the role of general manager, data and insights, with a mandate spanning the fund’s data and analytics strategy.
Sitting within the technology function and reporting to chief technology and data officer Jeremy Hubbard, the role is geared towards embedding data more deeply into member experience and decision-making.
“Better data means better super. Under Irina’s leadership, Rest will keep building more personalised, intuitive and secure experiences for our 2 million members,” Hubbard said.
Chinenova joins with more than two decades of experience in data-focused roles, including senior leadership positions across telecommunications and retail, most recently leading data analytics at Optus. Her background also includes overseeing product-focused data analytics at Woolworths Group.
Alongside this, Abbey Pearce – based in Melbourne – has been appointed general manager, tax, tasked with overseeing the fund’s tax profile and governance settings.
Reporting to chief financial officer John O’Sullivan, the role is positioned at the centre of Rest’s financial oversight as regulatory expectations continue to tighten.
“Abbey’s deep expertise in tax governance, advisory and compliance will be valuable in supporting Rest’s continued growth.
“Abbey has extensive experience in tax across the financial services sector, having worked with a variety of superannuation funds, sovereign wealth funds, managed funds, and both domestic and offshore fund managers.”
Pearce arrives from Cbus, where she led group tax, bringing experience across superannuation, funds management and advisory. Her earlier tenure at KPMG saw her work within its superannuation tax practice, advising clients across the financial services industry.




