Mine appoints two directors

Mine Wealth + Wellbeing has appointed Deirdre Wroth as the independent director of Mine’s parent board, and Elaine Herlihy as director of subsidiary board Mine Wealth and Wellbeing services.

Mine’s chair, Grahame Kelly said the appointments strengthened the firm’s credentials as an innovative organisation that was focused on member needs.

“We understand that in order to engage with members in more meaningful ways, we need to significantly increase our focus on technology and innovation, while delivering benefits which align to members’ life stage goals,” Kelly said.

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“Both Deirdre and Elaine have extensive backgrounds in these key areas, demonstrate a real passion for better member outcomes and will add an enormous amount of value to the board, staff and members of Mine.

“Further diversification of the skill of our board members will complement the progress we have made as an organisation over the past year. The diversity and depth of these appointments will further support our purpose of delivering an exceptional retirement for our valued existing and future members.”

Wroth has 28 years of banking and wealth management experience and was previously head of Citi’s retail banking and wealth management business, head of private wealth advisory and specialised investments at NAB, and has held distribution roles at Macquarie Bank.

Herlihy has 19 years of experience in strategic and creative marketing, communications, and sales in fintech, banking, and media. Prior to her current role as Paypal’s marketing director, Herlihy worked in senior leadership and marketing roles at Westpac, BT Financial Group, and Reuters London.




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