AMP has changed the name and operating structure of its self-managed superannuation fund (SMSF) business to SuperConcepts.
SuperConcepts incorporates the range of services the business now offers including self-managed super fund (SMSF) administration, education, and software services.
Existing brands AMP SMSF Solutions, Ascend, Cavendish, Justsuper, Multiport, SuperIQ, SuperMate, and yourSMSF will operate as sub-brands of SuperConcepts.
AMP SMSF managing director, Natasha Fenech, will continue to lead the business, but now as chief executive of SuperConcepts.
“This change unifies our businesses and teams, better positioning us to pursue the next phase of our growth strategy, which will be driven by high-quality customer service, access to a range of market leading SMSF product providers and the ongoing delivery of a superior SMSF software solution, SuperMate,” Fenech said.
SuperConcepts will be supported by its own board with Rich Grellman AM as chairman. Grellman has 30 years of financial services experience at KPMG and has had a number of roles as chairman and non-executive director of several public companies, including Crowe Horwath.
Other board appointees include SuperIQ former chief executive, Andrew Bloore, AMP chief innovation officer, Jonathan Deane, McPherson Super consulting director and consultant, Stuart Forsyth, AMP chief customer officer, Paul Sainsbury, and Fenech.
As part of the new leadership team, Justsuper founder, Stephen Doulgeridis, has been appointed as general manager, business development, while Supercorp CEO, Kurt Groeneveld, has been appointed as chief technology officer.
3 years in & tens of millions spent and AMP are now rebranding. Talking Heads Road to Nowhere comes to mind.