CBA Wealth’s Daniel Bofinger has been announced the winner of the 2016 FSC Future Leaders Award with his behavioural economics submission.
The awards are a purpose-built program to encourage future leaders in the finance industry to tackle industry problems with innovative solutions.
FSC chief executive, Sally Loane, said that Bofinger’s submission was a thoughtful and convincing insight into the need to increase customer engagement into superannuation.
“Daniel presented a compelling argument to increase engagement with superannuation through behavioural economic principles such as active ‘gamification’ measures combined with passive behaviour methods such as default opt-out payments into superannuation,” she said.
“By creating a plan to rebrand retirement with a focus on behavioural economics, the submission was innovative, thought provoking and very worthy of the 2016 FSC Future Leaders Award.”
The superannuation category was judged by UBS Asset Management Australia chair, Bryce Doherty, AMP Capital Investors head of corporate pensions, Chris Jansen, and ANZ Managing director of pensions and investments, Peter Mullin.
