Australia’s industry superannuation funds are about to initiate another round of television advertising.
Industry Fund Services announced today that the new campaign would begin from this Sunday, and be based on the ‘compare the pair’ model, which was the basis of the funds’ campaign launched ahead of the implementation of choice of superannuation fund.
The difference in the new advertising is that it will also be targeting high-net-worth individuals, with the advertisements portraying two 40-year-old executives both earning $200,000 a year.
The executive chair of IFS, Garry Weaven, said the advertising would promote individual Industry Super Fund brands, so Australians who hadn’t invested in industry funds could seriously consider them as an option.
