Self Managed superannuation funds (SMSFs) may have been seen as the primary domain of accountants, but ING is backing its wholly owned subsidiary in adopting a strategy aimed at targeting financial planners.
The strategy was unveiled by ING chief executive , who said while there was a common perception do-it-yourself investors preferred direct investments, recent research had revealed an emerging trend towards managed funds.
“This growing acceptance of managed funds represents an excellent opportunity for financial advisers, who understand the value of managed funds, to grow their businesses through SMSF business,” he said.
