AustralianSuper has created a new ‘head of brand’ position to facilitate its goal of becoming the leading superannuation brand in the country.
The position has been filled by Nickie Scriven, who will report to general manager of marketing and communication, James Coyle.
Coyle said the new appointment will play a key part in achieving AustralianSuper’s objective of becoming “the iconic brand in the Australian superannuation industry”.
“Brand strength is a key driver of growth and scale, and scale is the key means by which AustralianSuper will continue to deliver improved benefits to our members,” he said.
Coyle said the benefits included economies of scale in terms of reduced costs, negotiating power, better products, a better group insurance offer and a wider suite of member educational materials.
Scriven comes to the role from Budding Enterprises Australia, an investment and marketing consultancy which she founded. She also previously held roles with NAB and News Limited.
