The industry super fund has launched a new digital experience designed to make retirement preparation simpler and more personalised for its members.
The new Rest Retire Ready platform simplifies how pre-retirement members connect with the fund’s tools, services, and educational content, guiding them towards the most relevant support for their retirement needs.
The launch is accompanied by a new campaign highlighting how Rest supports members over the age of 50 as they prepare for retirement.
Chief member officer Simone Van Veen said the initiative has been developed in response to member feedback and in collaboration with Rest’s advice and super specialists, as part of the fund’s broader strategy to help members achieve their best possible retirement outcome.
“At Rest, our more than 2 million members are at the heart of everything we do and we’re focused on understanding their unique situations, while supporting them to reach the future they see for themselves in retirement,” Van Veen said.
“While we are the number one fund for young Australians at the start of their working life, we also represent around 350,000 members aged 50 and older. This makes us a top-10 fund for members nearing or in retirement.
“Our members tell us they don’t always know where to start when it comes to preparing for retirement and it should be simpler and more relevant to their individual circumstances.”
Rest Retire Ready, accessible through the fund’s website, invites members to complete a digital questionnaire that curates personalised guidance from Rest’s library of articles, videos, podcasts, webinars, calculators, and advice tools.
“This new digital journey is all about putting the unique needs of our diverse membership first – offering tailored guidance and connecting members to the right support at the right time,” Van Veen added.
“We’ve designed this experience to be flexible, accessible, and based on real member feedback. Through this experience, we are aiming to empower our members to make confident decisions for their future.”
The launch forms part of a phased rollout, with ongoing improvements, enhancements to digital advice channels, and expanded services planned.
The initiative also links to Rest’s three-layer advice model encompassing education and information tools, digital intra-fund advice, and phone-based personal advice.
Rest’s digital advice tools are used about 30,000 times each year, accounting for around 85 per cent of all advice interactions.
While younger members are the most frequent users overall, older members are the heaviest users on a per-member basis.
