TAL has appointed a new chief executive of its TAL Direct division ahead of what it forecasts will be increased direct consumer business.
The company announced this week that John Hoyle had taken on the role of chief executive for the TAL Direct (InsuranceLine) business.
Hoyle arrives from Chartis Direct, where he served as chief executive for more than five years.
TAL managing director Jim Minto said increased consumer involvement would increase the demand for more value in life insurance products and challenge existing industry models.
"We see this as an inevitable evolution of the life insurance market and we want to apply leading expertise from other countries and markets to help us deliver superior customer value in future, and to win consumer support from those people who choose to transact directly," he said.
Hoyle's experience spans the UK, China, Taiwan, Hong Kong, India and the Middle East. He started in marketing and advertising before holding senior sales and marketing roles with AXA Sun Life, IMS Health Inc. and Barclays Bank.
"John's expertise in running direct insurance businesses and direct marketing functions will be of huge importance in helping shape TAL's direct customer agenda over the coming years," Minto said.
