TWUSUPER has targeted its transport and logistics industry members with the launch of a national billboard advertising campaign to create greater awareness of the importance of superannuation.
More than 80 major outdoor billboards around Australia will be plastered with TWUSUPER’s slogan — “hardworking super for people in transport”.
Chief executive Bill McMillan said the campaign was about more than raising brand awareness, but part of a larger plan to get busy people who work in transport interested in super.
“Outdoor is just the tip of the iceberg in terms of communicating to people who are working long hours and are often time-poor,” McMillan said.
“Super is not always front of mind for many of us, so we have developed education materials that can be read in the lunch-room or at the desk,” he added.
