Funny thihg is with a fluffy piece like this - it ignores a very important issue - as all the players from the ISN "conveniently do.
the measurement of performance comes with essentially two components. The return and @ what risk. Issues such as standard deviation, Sharpe ratio and Value @ risk considerations. To suggest otherwise is borderline disingenuous - The headline makes no mention of these components - and for such an erstwhile publication as super review to jump on board with marketing - really doesn't help the unsuspecting. You might as well be making a two-way bet at the races.